![]() This book is unsubstantiated bullshit, that plays to every notion of 'common sense' and reinforces existing bias.Īnd the thought experiment on pp 224-226, in which two men "decide to reward their wives with a gift of cosmetics" is puerile and offensive. Also, when testing several potential covariates no significant effects could be found. "In contrast to the early studies that often did not meet (high) methodological standards (e.g., Schauss, 1979 Pellegrini et al., 1981), in a highly standardized and controlled experiment, we did not find any differences between white and Baker-Miller pink painted prison cells in respect to rated aggressive level and actual aggressive behavior. Implications and limitations of the experiment are discussed. The results do not replicate the original findings and thus challenge the recent adoption in many prisons. ![]() In the present study we question the applied methods of the original studies and run a highly standardized and controlled experiment to test the influence of Baker-Miller pink on aggressive behavior. This recent development is based on early findings of more than 30 years ago suggesting that Baker-Miller pink reduces physical strength and thus aggressive behavior. ![]() Many prisons across Western countries recently began to paint detention cells in Baker-Miller pink to calm down aggressive inmates. Here's a link to an open access article reporting on a recent (2014) study of this very phenomenon: 3)īut here's the thing: there is no evidence to suggest the color pink does that. The book is named after, and begins with, the "popular culture sensation" that visual exposure to the colour pink decreases male aggression, a premise that "emerged as the unlikely solution to a host of difficult puzzles, from aggression and hyperactivity to anxiety and competitive strategy." (p. Look, the title of the book exemplifies the problem, here. The whole book makes huge sweeping judgements with no evidence and no references. in Psychology from Princeton University, where he held the Charlotte Elizabeth Procter Honorific Dissertation Fellowship and a Fellowship in the Woodrow Wilson Society of Scholars. He has shared his ideas at the Cannes Lions Festival of Creativity and with dozens of companies around the world.Īlter received his Bachelor of Science (Honors Class 1, University Medal) in Psychology from the University of New South Wales and his M.A. Adam Alter is an Associate Professor of Marketing and Psychology at New York University’s Stern School of Business, and the author of Drunk Tank Pink, a New York Times bestseller about the forces that shape how we think, feel, and behave, and Irresistible, a book about the rise of tech addiction and what we should do about it.Īlter was recently included in the Poets and Quants “40 Most Outstanding Business School Professors under 40 in the World,” and has written for the New York Times, New Yorker, Wired, Washington Post, and The Atlantic, among other publications.
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